Embrace the South of France's charm with our style guide inspired by its floral patterns and light blue hues. Infuse your wardrobe, home, and lifestyle with Provençal elegance and Mediterranean serenity.

In the serene spirit of Southern France, lavender emerges as a hue of timeless elegance. Infuse your wardrobe with this soft whisper of color—think flowing dresses and delicate accessories that speak of leisurely afternoons under the Provençal sun. Carry the romance into your home with lavender textiles and fragrances, crafting spaces that resonate with tranquility and rustic chic. Lavender isn't just a color; it's the heart of French grace in your everyday life.

In the fashion capital of the world, Paris, red is not merely a color but a statement of elegance and audacity. From the lively streets of Le Marais to the grandeur of the opera houses, Parisians embrace the spectrum of reds with unmatched savoir-faire. Whether it's the daring brightness of a scarlet dress dancing in the daylight or the deep romance of a Bordeaux gown under the evening stars, red in Parisian fashion speaks of a boldness that is both timeless and fiercely modern. And let's not forget the classic red lip – that quintessential French touch that has the power to elevate any look from the ordinary to the iconic. In this city, every shade of red tells its own story, each one a tribute to the heart and soul of Parisian chic.